nb_visits nb_uniq_visitors nb_actions nb_actions_per_visit avg_time_on_site bounce_rate conversion_rate avg_time_on_page nb_hits exit_rate If a visitor comes to your website for the first time or if he visits a page more than 30 minutes after his last page view, this will be recorded as a new visit. The number of unduplicated visitors coming to your website. Every user is only counted once, even if he visits the website multiple times a day. The number of actions performed by your visitors. Actions can be page views, downloads or outlinks. The average number of actions (page views, downloads or outlinks) that were performed during the visits. The average duration of a visit. The percentage of visits that only had a single pageview. This means, that the visitor left the website directly from the entrance page. The percentage of visits that triggered a goal conversion. The average amount of time visitors spent on this page (only the page, not the entire website). The number of times this page was visited. The percentage of visits that left the website after viewing this page.